Supporting careers through parenthood transitions.
At Birch, we help individuals navigate maternity, paternity, and parental transitions with confidence – and partner with organisations to retain talent by building inclusive, supportive cultures.
For Parents
Coaching through change, with clarity and confidence
Becoming a parent is one of life’s biggest transitions – both personally and professionally. At Birch, we create space for you to reflect, plan, and build confidence as you prepare for, take, and return from leave. Whether you’re adjusting to your new identity as a working parent or thinking about your next career move, we’re here to help you move forward with clarity and purpose.
For Parents
Coaching through change, with clarity and confidence
Becoming a parent is one of life’s biggest transitions – both personally and professionally. At Birch, we create space for you to reflect, plan, and build confidence as you prepare for, take, and return from leave. Whether you’re adjusting to your new identity as a working parent or thinking about your next career move, we’re here to help you move forward with clarity and purpose.
For Parents
Coaching through change, with clarity and confidence
Becoming a parent is one of life’s biggest transitions – both personally and professionally. At Birch, we create space for you to reflect, plan, and build confidence as you prepare for, take, and return from leave. Whether you’re adjusting to your new identity as a working parent or thinking about your next career move, we’re here to help you move forward with clarity and purpose.
For Employers
Support that strengthens your people – and your business.
We partner with organisations of all sizes to design and deliver coaching programmes that support both parents and managers. Whether you’re introducing return-to-work coaching, equipping managers to navigate team transitions, or building a company-wide parental support strategy, Birch helps you invest where it matters most – your people.
For Employers
Support that strengthens your people – and your business.
We partner with organisations of all sizes to design and deliver coaching programmes that support both parents and managers. Whether you’re introducing return-to-work coaching, equipping managers to navigate team transitions, or building a company-wide parental support strategy, Birch helps you invest where it matters most – your people.
For Employers
Support that strengthens your people – and your business.
We partner with organisations of all sizes to design and deliver coaching programmes that support both parents and managers. Whether you’re introducing return-to-work coaching, equipping managers to navigate team transitions, or building a company-wide parental support strategy, Birch helps you invest where it matters most – your people.
Why Birch
Your partner in supporting confident returns.
Birch was created to support parents – and the organisations they work for – through some of life’s biggest transitions: becoming a parent, returning to work, and navigating career and identity as a working parent. We design tailored coaching solutions for your business, adapting our framework to meet individual needs. Our approach gives parents the space to reflect, along with practical tools and a coaching partnership grounded in empathy, evidence, and real-world experience. Founded by EMCC-accredited coach and leadership consultant Donna Hogan, Birch combines more than 15 years of experience across consulting, tech, and people leadership, with over 300 hours of coaching.
Why Birch
Your partner in supporting confident returns.
Birch was created to support parents – and the organisations they work for – through some of life’s biggest transitions: becoming a parent, returning to work, and navigating career and identity as a working parent. We design tailored coaching solutions for your business, adapting our framework to meet individual needs. Our approach gives parents the space to reflect, along with practical tools and a coaching partnership grounded in empathy, evidence, and real-world experience. Founded by EMCC-accredited coach and leadership consultant Donna Hogan, Birch combines more than 15 years of experience across consulting, tech, and people leadership, with over 300 hours of coaching.
Why Birch
Your partner in supporting confident returns.
Birch was created to support parents – and the organisations they work for – through some of life’s biggest transitions: becoming a parent, returning to work, and navigating career and identity as a working parent. We design tailored coaching solutions for your business, adapting our framework to meet individual needs. Our approach gives parents the space to reflect, along with practical tools and a coaching partnership grounded in empathy, evidence, and real-world experience. Founded by EMCC-accredited coach and leadership consultant Donna Hogan, Birch combines more than 15 years of experience across consulting, tech, and people leadership, with over 300 hours of coaching.
Caroline Dunne
People & Culture Director
Elgin
“Working with Birch on Elgin’s Family First programme has been a genuinely transformative experience. Donna's deep understanding of the challenges faced by working parents, combined with her strategic clarity and empathetic coaching style, helped us shape a programme that is both progressive and practical. Colleagues consistently highlight her ability to create safe, empowering spaces for reflection and growth. Birch has been a true partner in helping us build a workplace where families feel seen, supported and valued.”
Laura Swanton
Senior Marketing Consultant
Poco Beauty
“Donna’s approach is thoughtful, deeply empathetic, and incredibly effective. Donna created a safe space where I could speak honestly about my ambitions, fears (even the ones I hadn’t fully acknowledged), and identity as both a leader and a parent. She helped me get clear on what I truly wanted, challenge limiting beliefs, and put actionable steps in place to move towards my goals—all while reinforcing that it is possible to build a fulfilling career without compromising the kind of parent I want to be. As a result of our work together, I’ve gained a stronger sense of direction in my career, and I’ve built tools to manage my time, energy, and mindset in a way that supports my whole life - not just the professional side.”
David Madigan
CFO
CleverCards
“Donna provided insightful guidance that was invaluable in navigating complex workplace challenges. With Donna's support, I developed my leadership skills, progressed into a more senior role at CleverCards, while also navigating the transition to fatherhood for the first time.”
Aedin Curtin
Head of Parents & Caregivers Network
Google
“Birch offers a blend of empathy and strategic clarity that is unmatched. Each individual feels truly seen, equipped with the tools to address their unique challenges, and ready to show up more confidently.”
Caroline Dunne
People & Culture Director
Elgin
“Working with Birch on Elgin’s Family First programme has been a genuinely transformative experience. Donna's deep understanding of the challenges faced by working parents, combined with her strategic clarity and empathetic coaching style, helped us shape a programme that is both progressive and practical. Colleagues consistently highlight her ability to create safe, empowering spaces for reflection and growth. Birch has been a true partner in helping us build a workplace where families feel seen, supported and valued.”
Laura Swanton
Senior Marketing Consultant
Poco Beauty
“Donna’s approach is thoughtful, deeply empathetic, and incredibly effective. Donna created a safe space where I could speak honestly about my ambitions, fears (even the ones I hadn’t fully acknowledged), and identity as both a leader and a parent. She helped me get clear on what I truly wanted, challenge limiting beliefs, and put actionable steps in place to move towards my goals—all while reinforcing that it is possible to build a fulfilling career without compromising the kind of parent I want to be. As a result of our work together, I’ve gained a stronger sense of direction in my career, and I’ve built tools to manage my time, energy, and mindset in a way that supports my whole life - not just the professional side.”
David Madigan
CFO
CleverCards
“Donna provided insightful guidance that was invaluable in navigating complex workplace challenges. With Donna's support, I developed my leadership skills, progressed into a more senior role at CleverCards, while also navigating the transition to fatherhood for the first time.”
Aedin Curtin
Head of Parents & Caregivers Network
Google
“Birch offers a blend of empathy and strategic clarity that is unmatched. Each individual feels truly seen, equipped with the tools to address their unique challenges, and ready to show up more confidently.”
Caroline Dunne
People & Culture Director
Elgin
“Working with Birch on Elgin’s Family First programme has been a genuinely transformative experience. Donna's deep understanding of the challenges faced by working parents, combined with her strategic clarity and empathetic coaching style, helped us shape a programme that is both progressive and practical. Colleagues consistently highlight her ability to create safe, empowering spaces for reflection and growth. Birch has been a true partner in helping us build a workplace where families feel seen, supported and valued.”
Laura Swanton
Senior Marketing Consultant
Poco Beauty
“Donna’s approach is thoughtful, deeply empathetic, and incredibly effective. Donna created a safe space where I could speak honestly about my ambitions, fears (even the ones I hadn’t fully acknowledged), and identity as both a leader and a parent. She helped me get clear on what I truly wanted, challenge limiting beliefs, and put actionable steps in place to move towards my goals—all while reinforcing that it is possible to build a fulfilling career without compromising the kind of parent I want to be. As a result of our work together, I’ve gained a stronger sense of direction in my career, and I’ve built tools to manage my time, energy, and mindset in a way that supports my whole life - not just the professional side.”
David Madigan
CFO
CleverCards
“Donna provided insightful guidance that was invaluable in navigating complex workplace challenges. With Donna's support, I developed my leadership skills, progressed into a more senior role at CleverCards, while also navigating the transition to fatherhood for the first time.”
Aedin Curtin
Head of Parents & Caregivers Network
Google
“Birch offers a blend of empathy and strategic clarity that is unmatched. Each individual feels truly seen, equipped with the tools to address their unique challenges, and ready to show up more confidently.”
Caroline Dunne
People & Culture Director
Elgin
“Working with Birch on Elgin’s Family First programme has been a genuinely transformative experience. Donna's deep understanding of the challenges faced by working parents, combined with her strategic clarity and empathetic coaching style, helped us shape a programme that is both progressive and practical. Colleagues consistently highlight her ability to create safe, empowering spaces for reflection and growth. Birch has been a true partner in helping us build a workplace where families feel seen, supported and valued.”
Laura Swanton
Senior Marketing Consultant
Poco Beauty
“Donna’s approach is thoughtful, deeply empathetic, and incredibly effective. Donna created a safe space where I could speak honestly about my ambitions, fears (even the ones I hadn’t fully acknowledged), and identity as both a leader and a parent. She helped me get clear on what I truly wanted, challenge limiting beliefs, and put actionable steps in place to move towards my goals—all while reinforcing that it is possible to build a fulfilling career without compromising the kind of parent I want to be. As a result of our work together, I’ve gained a stronger sense of direction in my career, and I’ve built tools to manage my time, energy, and mindset in a way that supports my whole life - not just the professional side.”
David Madigan
CFO
CleverCards
“Donna provided insightful guidance that was invaluable in navigating complex workplace challenges. With Donna's support, I developed my leadership skills, progressed into a more senior role at CleverCards, while also navigating the transition to fatherhood for the first time.”
Aedin Curtin
Head of Parents & Caregivers Network
Google
“Birch offers a blend of empathy and strategic clarity that is unmatched. Each individual feels truly seen, equipped with the tools to address their unique challenges, and ready to show up more confidently.”
Caroline Dunne
People & Culture Director
Elgin
“Working with Birch on Elgin’s Family First programme has been a genuinely transformative experience. Donna's deep understanding of the challenges faced by working parents, combined with her strategic clarity and empathetic coaching style, helped us shape a programme that is both progressive and practical. Colleagues consistently highlight her ability to create safe, empowering spaces for reflection and growth. Birch has been a true partner in helping us build a workplace where families feel seen, supported and valued.”
Laura Swanton
Senior Marketing Consultant
Poco Beauty
“Donna’s approach is thoughtful, deeply empathetic, and incredibly effective. Donna created a safe space where I could speak honestly about my ambitions, fears (even the ones I hadn’t fully acknowledged), and identity as both a leader and a parent. She helped me get clear on what I truly wanted, challenge limiting beliefs, and put actionable steps in place to move towards my goals—all while reinforcing that it is possible to build a fulfilling career without compromising the kind of parent I want to be. As a result of our work together, I’ve gained a stronger sense of direction in my career, and I’ve built tools to manage my time, energy, and mindset in a way that supports my whole life - not just the professional side.”
David Madigan
CFO
CleverCards
“Donna provided insightful guidance that was invaluable in navigating complex workplace challenges. With Donna's support, I developed my leadership skills, progressed into a more senior role at CleverCards, while also navigating the transition to fatherhood for the first time.”
Aedin Curtin
Head of Parents & Caregivers Network
Google
“Birch offers a blend of empathy and strategic clarity that is unmatched. Each individual feels truly seen, equipped with the tools to address their unique challenges, and ready to show up more confidently.”
Caroline Dunne
People & Culture Director
Elgin
“Working with Birch on Elgin’s Family First programme has been a genuinely transformative experience. Donna's deep understanding of the challenges faced by working parents, combined with her strategic clarity and empathetic coaching style, helped us shape a programme that is both progressive and practical. Colleagues consistently highlight her ability to create safe, empowering spaces for reflection and growth. Birch has been a true partner in helping us build a workplace where families feel seen, supported and valued.”
Laura Swanton
Senior Marketing Consultant
Poco Beauty
“Donna’s approach is thoughtful, deeply empathetic, and incredibly effective. Donna created a safe space where I could speak honestly about my ambitions, fears (even the ones I hadn’t fully acknowledged), and identity as both a leader and a parent. She helped me get clear on what I truly wanted, challenge limiting beliefs, and put actionable steps in place to move towards my goals—all while reinforcing that it is possible to build a fulfilling career without compromising the kind of parent I want to be. As a result of our work together, I’ve gained a stronger sense of direction in my career, and I’ve built tools to manage my time, energy, and mindset in a way that supports my whole life - not just the professional side.”
David Madigan
CFO
CleverCards
“Donna provided insightful guidance that was invaluable in navigating complex workplace challenges. With Donna's support, I developed my leadership skills, progressed into a more senior role at CleverCards, while also navigating the transition to fatherhood for the first time.”
Aedin Curtin
Head of Parents & Caregivers Network
Google
“Birch offers a blend of empathy and strategic clarity that is unmatched. Each individual feels truly seen, equipped with the tools to address their unique challenges, and ready to show up more confidently.”
Caroline Dunne
People & Culture Director
Elgin
“Working with Birch on Elgin’s Family First programme has been a genuinely transformative experience. Donna's deep understanding of the challenges faced by working parents, combined with her strategic clarity and empathetic coaching style, helped us shape a programme that is both progressive and practical. Colleagues consistently highlight her ability to create safe, empowering spaces for reflection and growth. Birch has been a true partner in helping us build a workplace where families feel seen, supported and valued.”
Laura Swanton
Senior Marketing Consultant
Poco Beauty
“Donna’s approach is thoughtful, deeply empathetic, and incredibly effective. Donna created a safe space where I could speak honestly about my ambitions, fears (even the ones I hadn’t fully acknowledged), and identity as both a leader and a parent. She helped me get clear on what I truly wanted, challenge limiting beliefs, and put actionable steps in place to move towards my goals—all while reinforcing that it is possible to build a fulfilling career without compromising the kind of parent I want to be. As a result of our work together, I’ve gained a stronger sense of direction in my career, and I’ve built tools to manage my time, energy, and mindset in a way that supports my whole life - not just the professional side.”
David Madigan
CFO
CleverCards
“Donna provided insightful guidance that was invaluable in navigating complex workplace challenges. With Donna's support, I developed my leadership skills, progressed into a more senior role at CleverCards, while also navigating the transition to fatherhood for the first time.”
Aedin Curtin
Head of Parents & Caregivers Network
Google
“Birch offers a blend of empathy and strategic clarity that is unmatched. Each individual feels truly seen, equipped with the tools to address their unique challenges, and ready to show up more confidently.”
Caroline Dunne
People & Culture Director
Elgin
“Working with Birch on Elgin’s Family First programme has been a genuinely transformative experience. Donna's deep understanding of the challenges faced by working parents, combined with her strategic clarity and empathetic coaching style, helped us shape a programme that is both progressive and practical. Colleagues consistently highlight her ability to create safe, empowering spaces for reflection and growth. Birch has been a true partner in helping us build a workplace where families feel seen, supported and valued.”
Laura Swanton
Senior Marketing Consultant
Poco Beauty
“Donna’s approach is thoughtful, deeply empathetic, and incredibly effective. Donna created a safe space where I could speak honestly about my ambitions, fears (even the ones I hadn’t fully acknowledged), and identity as both a leader and a parent. She helped me get clear on what I truly wanted, challenge limiting beliefs, and put actionable steps in place to move towards my goals—all while reinforcing that it is possible to build a fulfilling career without compromising the kind of parent I want to be. As a result of our work together, I’ve gained a stronger sense of direction in my career, and I’ve built tools to manage my time, energy, and mindset in a way that supports my whole life - not just the professional side.”
David Madigan
CFO
CleverCards
“Donna provided insightful guidance that was invaluable in navigating complex workplace challenges. With Donna's support, I developed my leadership skills, progressed into a more senior role at CleverCards, while also navigating the transition to fatherhood for the first time.”
Aedin Curtin
Head of Parents & Caregivers Network
Google
“Birch offers a blend of empathy and strategic clarity that is unmatched. Each individual feels truly seen, equipped with the tools to address their unique challenges, and ready to show up more confidently.”
Caroline Dunne
People & Culture Director
Elgin
“Working with Birch on Elgin’s Family First programme has been a genuinely transformative experience. Donna's deep understanding of the challenges faced by working parents, combined with her strategic clarity and empathetic coaching style, helped us shape a programme that is both progressive and practical. Colleagues consistently highlight her ability to create safe, empowering spaces for reflection and growth. Birch has been a true partner in helping us build a workplace where families feel seen, supported and valued.”
Laura Swanton
Senior Marketing Consultant
Poco Beauty
“Donna’s approach is thoughtful, deeply empathetic, and incredibly effective. Donna created a safe space where I could speak honestly about my ambitions, fears (even the ones I hadn’t fully acknowledged), and identity as both a leader and a parent. She helped me get clear on what I truly wanted, challenge limiting beliefs, and put actionable steps in place to move towards my goals—all while reinforcing that it is possible to build a fulfilling career without compromising the kind of parent I want to be. As a result of our work together, I’ve gained a stronger sense of direction in my career, and I’ve built tools to manage my time, energy, and mindset in a way that supports my whole life - not just the professional side.”
David Madigan
CFO
CleverCards
“Donna provided insightful guidance that was invaluable in navigating complex workplace challenges. With Donna's support, I developed my leadership skills, progressed into a more senior role at CleverCards, while also navigating the transition to fatherhood for the first time.”
Aedin Curtin
Head of Parents & Caregivers Network
Google
“Birch offers a blend of empathy and strategic clarity that is unmatched. Each individual feels truly seen, equipped with the tools to address their unique challenges, and ready to show up more confidently.”
Caroline Dunne
People & Culture Director
Elgin
“Working with Birch on Elgin’s Family First programme has been a genuinely transformative experience. Donna's deep understanding of the challenges faced by working parents, combined with her strategic clarity and empathetic coaching style, helped us shape a programme that is both progressive and practical. Colleagues consistently highlight her ability to create safe, empowering spaces for reflection and growth. Birch has been a true partner in helping us build a workplace where families feel seen, supported and valued.”
Laura Swanton
Senior Marketing Consultant
Poco Beauty
“Donna’s approach is thoughtful, deeply empathetic, and incredibly effective. Donna created a safe space where I could speak honestly about my ambitions, fears (even the ones I hadn’t fully acknowledged), and identity as both a leader and a parent. She helped me get clear on what I truly wanted, challenge limiting beliefs, and put actionable steps in place to move towards my goals—all while reinforcing that it is possible to build a fulfilling career without compromising the kind of parent I want to be. As a result of our work together, I’ve gained a stronger sense of direction in my career, and I’ve built tools to manage my time, energy, and mindset in a way that supports my whole life - not just the professional side.”
David Madigan
CFO
CleverCards
“Donna provided insightful guidance that was invaluable in navigating complex workplace challenges. With Donna's support, I developed my leadership skills, progressed into a more senior role at CleverCards, while also navigating the transition to fatherhood for the first time.”
Aedin Curtin
Head of Parents & Caregivers Network
Google
“Birch offers a blend of empathy and strategic clarity that is unmatched. Each individual feels truly seen, equipped with the tools to address their unique challenges, and ready to show up more confidently.”
Caroline Dunne
People & Culture Director
Elgin
“Working with Birch on Elgin’s Family First programme has been a genuinely transformative experience. Donna's deep understanding of the challenges faced by working parents, combined with her strategic clarity and empathetic coaching style, helped us shape a programme that is both progressive and practical. Colleagues consistently highlight her ability to create safe, empowering spaces for reflection and growth. Birch has been a true partner in helping us build a workplace where families feel seen, supported and valued.”
Laura Swanton
Senior Marketing Consultant
Poco Beauty
“Donna’s approach is thoughtful, deeply empathetic, and incredibly effective. Donna created a safe space where I could speak honestly about my ambitions, fears (even the ones I hadn’t fully acknowledged), and identity as both a leader and a parent. She helped me get clear on what I truly wanted, challenge limiting beliefs, and put actionable steps in place to move towards my goals—all while reinforcing that it is possible to build a fulfilling career without compromising the kind of parent I want to be. As a result of our work together, I’ve gained a stronger sense of direction in my career, and I’ve built tools to manage my time, energy, and mindset in a way that supports my whole life - not just the professional side.”
David Madigan
CFO
CleverCards
“Donna provided insightful guidance that was invaluable in navigating complex workplace challenges. With Donna's support, I developed my leadership skills, progressed into a more senior role at CleverCards, while also navigating the transition to fatherhood for the first time.”
Aedin Curtin
Head of Parents & Caregivers Network
Google
“Birch offers a blend of empathy and strategic clarity that is unmatched. Each individual feels truly seen, equipped with the tools to address their unique challenges, and ready to show up more confidently.”
Caroline Dunne
People & Culture Director
Elgin
“Working with Birch on Elgin’s Family First programme has been a genuinely transformative experience. Donna's deep understanding of the challenges faced by working parents, combined with her strategic clarity and empathetic coaching style, helped us shape a programme that is both progressive and practical. Colleagues consistently highlight her ability to create safe, empowering spaces for reflection and growth. Birch has been a true partner in helping us build a workplace where families feel seen, supported and valued.”
Laura Swanton
Senior Marketing Consultant
Poco Beauty
“Donna’s approach is thoughtful, deeply empathetic, and incredibly effective. Donna created a safe space where I could speak honestly about my ambitions, fears (even the ones I hadn’t fully acknowledged), and identity as both a leader and a parent. She helped me get clear on what I truly wanted, challenge limiting beliefs, and put actionable steps in place to move towards my goals—all while reinforcing that it is possible to build a fulfilling career without compromising the kind of parent I want to be. As a result of our work together, I’ve gained a stronger sense of direction in my career, and I’ve built tools to manage my time, energy, and mindset in a way that supports my whole life - not just the professional side.”
David Madigan
CFO
CleverCards
“Donna provided insightful guidance that was invaluable in navigating complex workplace challenges. With Donna's support, I developed my leadership skills, progressed into a more senior role at CleverCards, while also navigating the transition to fatherhood for the first time.”
Aedin Curtin
Head of Parents & Caregivers Network
Google
“Birch offers a blend of empathy and strategic clarity that is unmatched. Each individual feels truly seen, equipped with the tools to address their unique challenges, and ready to show up more confidently.”