A hand-rendered illustration of a white birch tree with yellow leaves on a pale brown background.
A hand-rendered illustration of a white birch tree with yellow leaves on a pale brown background.

Support that strengthens your people – and your business.

At Birch, we partner with organisations of all sizes to design and deliver coaching programmes that support both parents and managers. Whether you’re introducing return-to-work coaching, equipping managers to navigate team transitions, or building a company-wide parental support strategy, Birch helps you invest where it matters most – your people.

1 in 3

new mothers leave their jobs within 12 months of returning to work

1 in 3

new mothers leave their jobs within 12 months of returning to work

2/3

managers say they don’t feel equipped to support new parents

2/3

managers say they don’t feel equipped to support new parents

70%

of employees are more likely to stay with an employer that offers parental support

70%

of employees are more likely to stay with an employer that offers parental support

The data speaks for itself: investing in working parents isn’t just the right thing to do—it’s a smart business decision.

How we can support your business:

Parental Leave & Return to Work Coaching.

Personalised 1:1 and group coaching programmes to support employees through the transition into parenthood – from preparing for leave, to returning with confidence, to long-term career development. We tailor our programmes for your organisation and partner with you to evaluate impact, ensuring alignment with your broader people strategy.

Manager Coaching & Training.

Practical workshops and individual coaching to equip managers with the tools, empathy, and communication skills to confidently support team members through parental leave and other life transitions.

People & Culture Advisory.

Strategic support to help your business design inclusive, scalable, and effective policies and programmes. We work with you to shape your parental leave experience, define benefits and messaging, and embed a culture of support into your organisation.

A hand-rendered illustration of a white birch tree bark with brown markings against a pale green background.
A hand-rendered illustration of a white birch tree bark with brown markings against a pale green background.

Why partner with Birch? 

When organisations create a culture of support and awareness, they unlock the potential of working parents – and build workplaces that engage and retain great people.

Experienced and accredited

Founded by EMCC-accredited executive coach Donna Hogan, Birch blends 15+ years of leadership experience with 300+ hours of coaching delivery.

Experienced and accredited

Founded by EMCC-accredited executive coach Donna Hogan, Birch blends 15+ years of leadership experience with 300+ hours of coaching delivery.

Practical and human

Our approach is grounded in real-world insight – combining strategic clarity with deep empathy.

Practical and human

Our approach is grounded in real-world insight – combining strategic clarity with deep empathy.

Tailored to you

From startups to global corporates, we shape every solution to your business, culture, and workforce.

Tailored to you

From startups to global corporates, we shape every solution to your business, culture, and workforce.

Impact-Driven

Our programmes drive tangible outcomes – improved retention, more confident returns, stronger manager-parent relationships, and healthier cultures.

Impact-Driven

Our programmes drive tangible outcomes – improved retention, more confident returns, stronger manager-parent relationships, and healthier cultures.

Contact us to explore how Birch can support your business.

Headshot of Birch client.

Caroline Dunne

People & Culture Director

Elgin

“Working with Birch on Elgin’s Family First programme has been a genuinely transformative experience. Donna's deep understanding of the challenges faced by working parents, combined with her strategic clarity and empathetic coaching style, helped us shape a programme that is both progressive and practical. Colleagues consistently highlight her ability to create safe, empowering spaces for reflection and growth. Birch has been a true partner in helping us build a workplace where families feel seen, supported and valued.”

Headshot of Birch client.

Caroline Dunne

People & Culture Director

Elgin

“Working with Birch on Elgin’s Family First programme has been a genuinely transformative experience. Donna's deep understanding of the challenges faced by working parents, combined with her strategic clarity and empathetic coaching style, helped us shape a programme that is both progressive and practical. Colleagues consistently highlight her ability to create safe, empowering spaces for reflection and growth. Birch has been a true partner in helping us build a workplace where families feel seen, supported and valued.”

Headshot of Birch client.

Aedin Curtin

Head of Parents & Caregivers Network

Google

“Birch offers a blend of empathy and strategic clarity that is unmatched. Each individual feels truly seen, equipped with the tools to address their unique challenges, and ready to show up more confidently.”

Headshot of Birch client.

Aedin Curtin

Head of Parents & Caregivers Network

Google

“Birch offers a blend of empathy and strategic clarity that is unmatched. Each individual feels truly seen, equipped with the tools to address their unique challenges, and ready to show up more confidently.”

EMCC Global Individual Accreditation (EIA) badge
EMCC Global Individual Accreditation (EIA) badge
EMCC Global Individual Accreditation (EIA) badge

Birch Leadership Limited
73 Leeson Street Lower
Dublin 2, Ireland

© 2025 Birch Leadership Limited